Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
Influence and Persuasion: The Psychology of Sales

Synopsis for:

Influence and Persuasion: The Psychology of Sales


Amy Hardin

Amy Hardin
CEO and Founder
AcSELLerate Sales


Join Amy Hardin for an interactive learning session about the psychological principles that are the cornerstones of persuasion. When employed correctly in the sales process, these principles greatly increase your ability to persuade others to your point of view. This class provides eye-opening insights into the art and science of selling. Get answers to questions like:

  • Why do some people have more influence than others? 
  • Can the ability to influence others be taught? 
  • Can you sell better if you understand the psychology of persuasion?
  • What are the principles of influence and how are they used?
  • Is there such a thing as automatic influence?

Combining the art and science of selling, research, field studies and sales best practices, this entertaining talk is guaranteed to increase your Sales IQ and closing ratio!