Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
 7 Steps to Marketing Success

Synopsis for:

7 Steps to Marketing Success


Rick L’Aime

Rick L’Aime

Moxie marketing


As an entrepreneur or small business owner, you know marketing is essential for business success but you may not know where to start. This seminar will focus on strategies that will change the way you think about marketing. It’s not rocket science, but it is hard to do well without a plan.

In this session, we'll help you develop your inner marketing moxie by focusing on strategy first. Then you'll discover how a step-by-step system can lead customers to your door using simple, effective and affordable marketing tools and tactics.

You will learn how to:

  1. Focus on strategy before tactics
  2. Fill your marketing hourglass
  3. Publish educational content
  4. Create a total web presence
  5. Use a lead generation trio  PR, Referrals and Advertising
  6. Make selling a system too
  7. Live by the calendar