Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
Traditional PR…Does It Still Exist?

Synopsis for:

Traditional PR…Does It Still Exist?



Speakers

Cynthia A. Baker

Cynthia A. Baker
President
Accolades Public Relations and Communications
bio



Synopsis

With fewer  publications and fewer reporters … is traditional PR becoming extinct?   Which tools are  still  effective?  Recently PR's role has expanded to that of integrated communications - using the channels of media relations and social media conversations.  What's next?  We will discuss how PR will now need to become online publishers for clients.