Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
Content Marketing

Synopsis for:

Content Marketing



Speakers

Jason Myers

Jason Myers

Austin Entrepreneur Network
bio



Synopsis

Website marketing is transforming from the basic brochure website and developing a presence to full-blown content strategy. What does that mean? It means that you're now a publisher! And if you want to figure out how to provide relevant content to your prospects and customer, you need an editorial strategy. In this session, veteran editor and marketing director Jason Myers will explore how the publishing industry is relevant to your website strategy by helping you:

  1. Think like an editor - an editor knows who her audience is, and what issues are relevant and SO SHOULD YOU.
  2. Figure out an editorial strategy for blogs and articles, and talk about the importance of an editorial calendar. (yes, with deadlines)
  3. Navigate the new rules of PR and marketing for distribution of content - it's not about pitching editors any more, it's about being your own source.
  4. The presentation will be structured around the book: "Get Content, Get Customers" a must read for any good content marketing strategy