Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
Online Advertising For Local Businesses: It’s More Than Search

Synopsis for:

Online Advertising For Local Businesses: It’s More Than Search



Speakers

Charlie Ray

Charlie Ray

Broadstreet Media
bio



Synopsis

Charlie Ray, President of Broad Street Interactive, an Austin Digital Advertising Agency, and board member of the Austin Interactive Marketing Association will speak at the Austin Business Conference on the subject of digital media planning for local businesses.

In recent years, the Internet has become the medium of choice for most consumers. Consumers spend time online researching, socializing, shopping and consuming news. If local businesses are not reaching their local audience online, they are missing new business opportunities.

Traditionally, local businesses restricted their online budgets to search engine marketing or perhaps yellowpages.com or yelp.com, but today there are many display opportunities to target behaviors and audiences in the local markets that fit almost every budget.

Learn how to come up with creative ideas to advertise online and how to plan digital media buying that is results driven. to follow ...