Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
New Media…The Force Multiplier

Synopsis for:

New Media…The Force Multiplier



Speakers

Cynthia A. Baker

Cynthia A. Baker
President
Accolades Public Relations and Communications
bio



Synopsis

When customers see a brand's news in a press release, read the company blog and follow its twitter messages on social networks,  a synergistic effect is created.  Principal of Shift Communications and PR 2.0 expert, Todd Defren refers to it as the force multiplier!  We will explore how corporate content can effectively be leveraged into social networks to gain more exposure and engagement with target audiences.