Austin Business Conference

8th February 2011
Norris Conference Center

Austin Business Conference
Austin Open4Business

Austin Open4Business Conference Program

Track: Traditional Marketing

Traditional Marketing  
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1) Traditional PR…Does It Still Exist?

Feb 08 - 09:30 AM

Cynthia A. Baker, President, Accolades Public Relations and Communications

With fewer  publications and fewer reporters … is traditional PR becoming extinct?   Which tools are  still  effective?  Recently PR's role has expanded to that of integrated communications - using the channels of media relations and social media conversations.  What's next?  We will discuss how PR will now need to become online publishers for clients.

2) 7 Steps to Marketing Success

Feb 08 - 10:45 AM

Rick L’Aime, Moxie marketing

As an entrepreneur or small business owner, you know marketing is essential for business success but you may not know where to start. This seminar will focus on strategies that will change the way you think about marketing. It’s not rocket science, but it is hard to do well without a plan.

In this session, we'll help you develop your inner marketing moxie by focusing on strategy first. Then you'll discover how a step-by-step system can lead customers to your door using simple, effective and affordable marketing tools and tactics.

You will learn how to:

  1. Focus on strategy before tactics
  2. Fill your marketing hourglass
  3. Publish educational content
  4. Create a total web presence
  5. Use a lead generation trio  PR, Referrals and Advertising
  6. Make selling a system too
  7. Live by the calendar

3) How To Select And Work With An Agency

Feb 08 - 01:00 PM

4) Practical Marketing Get The Most From Your Budget

Feb 08 - 02:15 PM

Debbie Johnson, M & S Solutions

- Target your customers and find them where they "hang out"

- Prioritize your marketing plan for best results from a limited budget

- Try new methods and measure results

5) Integrated Marketing

Feb 08 - 03:30 PM

Panel Session on how to use a mix of traditional and digital Media